we created the extreme synthesis of a wolf using a geometric and impactful logo. a project that began from the intersection of few lines but which already contained within itself an infinite potential for use.
we will see Fabio use the logo during the races in a scrupulously coherent way, behind the helmet, on the sleeves of the suit and on his hat. It is only in the merchandising project that the wolf comes to life and is interpreted in many ways to decorate t-shirts, sweatshirts, hats and accessories that can be purchased on its e-commerce site fabiodiggia.com, also entirely designed by us.
supporting the brand identity project there is big work of design and content creation. for Fabio we took care of everything an athlete could think of creating for his communication plan: helmet designs, tracksuits, clothing, accessories, posters , packaging, also editorial photographic content, reels, social media campaigns and more.
