We believe that the purest ideas are revealed in simplicity. This is why we built the concept of the logo only through the two initial letters. The giant slalom track where Sofia competes almost every weekend runs through the Sg monogram. The shape represents her sport while the color, personally chosen by her, tells us about the great champion she is today.
a simple logo also makes easy all the uses that can be done with it. the project expands to merchandising and collaboration ideas with clothing brands.
the SG brand is ready to welcome any possible collaboration. Sofia is followed and supported by international brands such as Redbull, Atomic, Dainese, etc. the logo is ready to be placed alongside for any type of collaboration.
