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antonio cairoli

restyling of the legendary 222

our role

brand identity
illustration
web design
social media

client

antonio cairoli

challenge

antonio contacted us to redesign his iconic number 222, until then that number was not just his number, but represented the legend of Italian motocross recognized internationally.
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our challenge was to restyle his number and logo tc222, taking it to a higher level of identification while maintaining the history that that number had made in Italian and world motocross.

approach

proud to have been chosen as designers for this ambitious project, we immediately got to work reconstructing the entire history that that number contained.
the second step was to redesign the 222 in a modern key, taking care to maintain the recognizable details of the original number.
proceeding with the project we developed all the possible uses of the logo and the typeface that we created on the name cairoli, tc222 and all the assets useful for communicating the brand.

the volt yellow

Color is always a fundamental element when it comes to Brand Identity, in this project we have simply deepened the colors already used by Antonio Cairoli during his professional career.
We identified Volt Yellow in its purest form and applied it impactfully on the whole brand identity.

dynamic 222

merch & social media designs

challange

solution

01
redesign the most iconic number in world of motocross.
we kept what made its legendary 222 iconic. then we redesigned all the rest, giving life to a new number, more dynamic and aggressive, but always recognizable.
02
to manage visual communication towards a fan base of more than one million followers, very loyal and with high quality expectations.
we made the best use of the resources at our disposal, high quality content to evolve them and tell a story of success and sport.
03
graphic design support in a dynamic environment and with very tight deadlines due to the competitions during the racing season, the events and the initiatives of tony's team.
speed of implementation and continuous support on the projects were essential to always be ready for all needs. detailed planning of the racing calendar and an ability to react to urgent requests for sudden events.

challange / solution

01

redesign the most iconic number in world of motocross.

we kept what made its legendary 222 iconic. then we redesigned all the rest, giving life to a new number, more dynamic and aggressive, but always recognizable.

02

to manage visual communication towards a fan base of more than one million followers, very loyal and with high quality expectations.

we made the best use of the resources at our disposal, high quality content to evolve them and tell a story of success and sport.

03

graphic design support in a dynamic environment and with very tight deadlines due to the competitions during the racing season, the events and the initiatives of tony's team.

speed of implementation and continuous support on the projects were essential to always be ready for all needs.
detailed planning of the racing calendar and an ability to react to urgent requests for sudden events.

helmet designs

during the last years of his racing career we also brought our creativity to his helmets, for him we created many designs intended for different occasions, for example the motocross of nations in the united states legendary track, red bud.

our task was at the center of tony's communication needs for a specific race, putting together the elements with his personal sponsors such as red bull, airoh and racr.

Ride United

ride united is the latest project created by tony, giving life to his motocross school.
we helped him give an identity to his idea, creating a logo capable of expressing the potential of one of the most prestigious motocross schools in the world.
the ride united by tc222 logo has also been adapted to contain parts of the red bull logo as it is directly supported by them.
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