challenge
when the management of alconn contacted us, they explained their main problem they were facing with the brand: the lack of an identity, a message and a positioning on the market, to face a very clear and already well established competition in the industry. the challenge was to create an innovative brand from scratch, professional and effective, which communicated the values expressed by the company, develop the entire communication system with the guidelines and position Alconn as leader in Italy for b2b connectivity.
approach
through the research phase we got an idea of the entire industry, the current benchmarket and the communication style of the competition.
what caught our eye was the opportunity for alconn to position itself and specialize in the b2b niche. having agreed with them on the strategy and positioning of the brand, we structured the entire communication system and adapted it to the new values of an innovative, professional and reliable brand.
