challenge
the greatest Italian gymnast, the longest and most successful career.
now the creator of her own activewear brand, she chose us to entirely design its brand identity, according to the values of a strong personality, determination, reliability, class, which represents all those people who continually push their limits.
approach
our goal was to create a brand that represents vanessa's values for sport.
we set the development of the design by focusing on geometry, simplicity and the intersection of shapes.
what we obtained was the logo of a butterfly (vanessa is often nicknamed thus), created only by the five Olympic rings.
