Nutritrainer

our role

brand identity

graphic design

motion design

social media content

client

nutritrainer

team

creative director: fabio troyli
project manager: marco troyli
client: nutritrainer
account: daniele pascucci

challenge

nutritrainer is a nutrition studio deeply rooted in the cycling sport, needed a bold and dynamic brand identity to stand out in a saturated space.

The goal was to speak directly to both amateur and professional athletes, conveying scientific credibility while remaining human, accessible, and performance-driven.
The challenge was to create a brand ecosystem that could expand while staying visually coherent and emotionally engaging.

approach

We built the brand identity around a core concept:
Components that create identity, just as nutrients build performance.
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‍This idea became the foundation for a modular visual system where every shape, form, and graphic element is treated like a “nutrient”: essential, purposeful, and part of a greater whole.
The design language mirrors the nutritional philosophy of balance and precision.

concept

The concept is based on the idea that every element, no matter how small or seemingly insignificant, plays a fundamental role in creating something big and functional.

Just as every nutrient – proteins, carbohydrates, fats, vitamins and minerals – contributes to the well-being and performance of an organism, so every visual component contributes to forming the identity of the brand.

the approach

The cycling-focused sub-brand was developed as a natural extension, sharing the same DNA while visually targeting the cycling community with energy and specificity.

Our approach combined clean typography, high-contrast color palettes, and flexible graphic components that could adapt seamlessly across digital, print, and social content.

the visual diet of the brand

The identity of a brand as a living organism, in which each component has its function and its value.
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When these elements are combined in a modular and strategic way, the result is a coordinated, coherent and dynamic image, capable of transmitting values, emotions and professionalism.
Thus each single graphic element becomes an integral part of the visual diet of the brand.

social-first strategy

the social media strategy leverages the modular design system to create dynamic, engaging content that resonates with our audience.
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By translating the core visual elements of NutriTrainer into adaptable formats, we ensure a consistent yet versatile presence across platforms.

The result is a digital identity that is not only eye-catching but also communicates the brand's commitment to performance and nutrition, inviting users to interact and engage with inspiring, informative content.

mockups

we showcased NutriTrainer in real-life applications ranging from print, digital to interactive stories and merchandise.

These mockups illustrate how the brand seamlessly integrates into the cycling community, embodying both the spirit of sport and the care for nutrition.