So many things happen that it is almost impossible to keep up, today ideas move fast and meet each other, creating collaborations between brands, athletes, celebrities, designers who are increasingly shaping the social media marking cultural chapters and giving shape to sports business, it seems to remain in constant change.
Among the main characters, as always, we find the sport of football, followed by fitness in general on which I have collected more case studies today.
As usual, in these posts I collect the most interesting ideas published in the last period of time.
Let's get started right away.
The Paninari Football Club is one of the most traditional clubs and one to be proud of, this thanks to Heinz who together with Kappa created this campaign featuring the great protagonists off the pitch, or rather, outside the stadium.
Together they created a uniform inspired by real clubs that enhances the passion for football and food even more.
After seven years or a modern version, the classic design of the bear next to the colored strawberry tree, the plant that most represents the city of Madrid, will return on the jerseys.
Atlético Madrid chooses to embrace its history. 2024 will be for the club what 1947 was in the past: a year to be back to its roots. Listening to the wishes of the fans, the club will reintroduce the old rojiblanco logo that marked its history.
“Never stop believing”. This is the message that the club addresses to its fans with this reel. For them, the logo represents much more than a simple emblem: it is an uninterrupted link with the past.
Adidas invited European designers @gonzalezhaase_aas and @sabine_marcelis to create the pedestals for the @euro2024 game ball, FUSSBALLLIEBE. For the opening match in Munich, Berlin design duo Gonzalez Haase AAS created a plinth out of 24 colored aluminum sheets to represent each team.
The best UEFA Euro2024 kits according to Hypebeast.
The collaboration between On and Zendaya has been launched creating a film on the power of the community, where it doesn't matter if you win or lose, you learn, you get back up together.
Celebrating movement, learning from each other and dreaming together, On chooses Zendaya to position itself among the top brands of fitness.
Speaking of the Olympics, I want to introduce you to this brand if you don't already know it, Bandit with its "Unsponsored project" supports the athletes involved in 2024 U.S. Track & Field Olympic Trials with totally all-black unbranded kits to highlight athletes without sponsorship contracts and propose them to partnerships with any brand that wants to sponsor them.
A strategy that seems to be counterproductive for the Bandit brand, but one thing is certain, the love for sport and for the sacrifice of the athletes who try to achieve their goals shines through.
What do the Olympics have to do with anything? They have their first UNSPONSORED athlete in Paris, and in the post they published they ask another brand to sponsor him! 🫶🏻
Creativity is expressed very well through the sport of Golf, which over the years has seen the participation of brands such as Hermès, Nike, Gatorade, Accenture and Audi.
This carousel showcases lovely historical ads.
That's all for today, see you in the next post!
Fabio
