Communication has always adapted to the media for which it was created and from which it was distributed, over time formats, platforms and methods have changed continuously, with the ability to reach more and more people, in an increasingly global and qualitatively more effective way.
We can summarize the technologies more or less like this:
Sport is certainly among the realities that most rides these media to expand and reach fans around the world, always putting athletes in the spotlight. But lately something is changing.
Athletes are investing in their own audience. Production companies like Netflix, Uninterrupted and other agencies are introducing a new audience to the world of sports; the big stars of sports, they too should build projects for themselves.
This is an interesting idea that I took from Jordan Rogers:
Take for example Kiler Murray, NFL player for the Arizona Cardinals. His vlog from 48 hours before the game, which is worth checking out to see the potential.
Many athletes in the US and beyond have jumped on this trend.
Great work by @k1 produced by @nocapvisions, @obj has @georgejefff, @tombrady has @shadowlion, @patrickmahomes has @prestonsmithphotography
Every athlete should invest in their own content team.
On Sunday 27th the first episode of Off Court will be published, the new vlog to which I gave the name and curated the motion graphics work, produced by my friends at @avantostudio, will feature Arturo Coello, current number one in world padel.
It will be interesting to see what happens behind the scenes of the tournaments of this sport now in unstoppable growth capable of attracting increasingly important brands.
Nike gets the “confetti moment” win ad for the WNBA final.
Given Nike's large investments in women's sports and specifically women's basketball, a mega campaign like this one by WK Portland centered on the New York Liberty's WNBA championship victory was to be expected.
Turning to the power of sound, the rebrand features an eight-way colour palette based on notes of a music scale.
When it came it rebranding the audio company Bose, the team at Collins found that it wasn’t just its visual world that needed updating. “It was in need of a renewed story, and that story is what needed a new visual expression,” Brian Collins tells It’s Nice That.
This vast range of products, and how the brand is constantly examining how the future is changing, needed to be put front and centre.
Source: https://www.itsnicethat.com/articles/collins-bose-graphic-design-project-231024
The concept for the project was inspired by the perception of sport in China, where it is often viewed as a strict and competitive activity rather than a fun game. Nike wanted to challenge this perception and encourage kids to play sports in a more relaxed, enjoyable way.
To bring this message to life, Manson created a live-action piece showcasing kids participating in unconventional sports activities, such as playing catch backwards, jumping off a trampoline onto a bomb, and racing against a dog. The aim was to break free from the traditional rules of sports and encourage a more playful approach.
Bliss added an extra layer of whimsy to the piece through their animations, which were layered over the real-life footage. The animation served as the perfect tool to create a lighter and more playful world, and helped to emphasize the message that sports should be seen as a game for children, rather than a strictly competitive activity.
Below, instead, I leave you a list of noteworthy reels/ads.
New Logo and Identity for Montréal Roses FC by Cossette and GRDN
See you soon!
