Football clubs launch their kits with stellar collaborations and productions, Nike reveals its secret archives in a museum, the excellence of French Basketball gets a makeover and artificial intelligence progresses into artistic and cultural schemes.
This week I have collected the projects that I liked the most and that tell interesting stories in their own way capable of inspiring millions of people.
Let's get started:
PUMA and Manchester City have launched the Definitely City kit for the 24/25 season, co-designed by legendary musician and lifelong City fan, Noel Gallagher. Marking the 30th anniversary of Oasis' iconic album Definitely Maybe, the special-edition kit draws inspiration from the album cover that defined a generation and celebrates Manchester City's relentless spirit on the European stage.
Slick film sees Adidas Originals brand leveraged in tie-up with Arsenal football club to celebrate originality in anticipation of third kit launch.
Its leaf shape and Arsenal’s canon logo are hidden within objects throughout the film, which has the kitchen sink realism feel that works so well in football streetwear ads. And, let’s be honest, that’s what it is, as the team is unlikely to ever wear this kit.
Amid greasy spoon cafes, snooker tables in pubs and Will Poulter slaving over a hot stove, the new shirt is revealed, while a host of former players drop into shot as cameos.
The Vitra Design Museum’s "Nike: Form Follows Motion" exhibition explores the brand’s five-decade design journey, from its grassroots beginnings to becoming a global sportswear icon. The exhibition features iconic products like the Air Max and Flyknit, delves into Nike’s innovative use of materials, and its influence on sports and pop culture. It includes rare items from Nike’s archives, showcasing prototypes, early models like the Waffle trainer, and collaborations with designers and athletes.
The exhibition is divided into four sections, tracing Nike’s evolution, its technological innovations, and its role in shaping popular culture and social change.
Paris Basketball unveiled its new visual identity in an exclusive event at the Eiffel Tower, just days before the start of the season and its historic first EuroLeague game. The new design, created by the studio Tyrsa and YARD agency, reflects the club’s ambition and connection to the city, with a logo featuring an illuminated Eiffel Tower and a star symbolizing excellence.
Already the most followed club on social media in France, Paris Basketball aims to consolidate its position as a leader both nationally and internationally after a successful season.
The long ride of the MLB post-season is about to begin, heading to the majestic stage of the World Series. The equally majestic visions of @marcijusaivision | @tomislavmarcijus portray the diamond’s minimalist aesthetic, connecting it with Baroque art and architecture, and paying homage to the legendary Bill Veeck’s thought, “Baseball is almost the only orderly thing in a very unorderly world.”
Source: athletamagazine
Digital creator @colekessel_ created AI images of damaged Porsches at the Louvre using Midjourney and Photoshop Generative AI to promote road safety awareness. In his post, Cole emphasizes the importance of remembering your limits, especially when driving powerful cars. He believes that using powerful images to promote safety doesn’t compromise the integrity of the brand, but demonstrates its strength. The goal is to make drivers think about their own safety and responsibility, and to remember that it’s better to be late than not at all.
I leave you with a link that may be useful to those who have a business idea in mind.
Sam Altman (CEO of OpenAI) has released a step by step guide to create a startup, I haven't read it yet, but it could reveal some very useful insights:
Startup Playbook by Sam Altman
Until the next one!
Fabio
